Joseph Peixoto, President, Worldwide Cinema

Joseph Peixoto brings nearly 30 years of experience working directly in the cinema industry to his position as president, worldwide cinema for REAL D. In this position, Mr. Peixoto manages relationships with exhibitors, studios and content creators. Mr. Peixoto is also responsible for growing REAL D’s cinematic footprint globally as the company works toward its goal of converting more than 1,000 theaters to REAL D theaters by 2007.

Mr. Peixoto is a recognized innovator in the entertainment industry known for advocating the application of technology for the purposes of advancing movie-going experiences. In 1999, Mr. Peixoto’s achievements were recognized by Cinema Expo International when he was named "International Exhibitor of the Year" for his contributions to the industry, particularly his instrumental role in converting exhibitors from analog to digital cinema. Having a passion for the role of technology in entertainment, Mr. Peixoto envisions wide-ranging applications for REAL D’s technology, including premium delivery of digital 3D movies, alternative programming, high-impact advertising and more.

Mr. Peixoto joins REAL D from United Cinemas International (UCI) where he was president and chief executive officer. As one of the largest cinema chains in Europe and Asia, Mr. Peixoto oversaw all facets of the company’s operations in UK, Ireland, Germany, Austria, Spain, Portugal, Italy, Brazil and Taiwan. During his tenure at UCI, Mr. Peixoto led the expansion of the company to 12 territories operating more than 1,100 screens.

Prior to UCI, Mr. Peixoto was president of Famous Players, the leading Canadian-based theater chain. Among his accomplishments at Famous Players was the upgrade of the theater sites to modern multiplex circuits with innovative design features and a focus on retail. Under Mr. Peixoto’s leadership, Famous Players significantly increased market share and cash flow for owner Paramount/Viacom.