News (Go back to full list)

REAL D CONTINUES GLOBAL 3D CINEMA DOMINANCE, PARTNERING WITH ODEON AND UCI FOR THE INSTALLATION OF 500 DIGITAL 3-D SYSTEMS ACROSS EUROPE

REAL D teams up with ODEON and UCI to bring 3D cinema to Spain and Italy, with aggressive expansion in UK, Ireland, Germany, Austria, & Portugal

Orlando/ShowEast (October 17, 2007) - In its largest international distribution partnership to date, REAL D, the global leader in digital 3-D, has finalized an agreement with ODEON and UCI, the largest pan-European cinema exhibitor with more than 1600 screens, to install up to 500 REAL D 3D cinema systems in theaters across Europe. The rollout begins immediately and continues over the next two years as digital cinema systems are deployed, bringing REAL D 3D technology to new markets such as Spain and Italy while substantially increasing REAL D's footprint in the UK, Ireland, Germany, Austria, and Portugal. Almost a third of ODEON and UCI's cinema circuit will eventually be REAL D enabled, bringing next-generation 3D cinema to millions of film fans. Some of these systems will be available in time for the release of the Warner Brothers and Robert Zemeckis film "Beowulf" in November and for the annual re-release of Tim Burton's Disney classic "The Nightmare Before Christmas 3D" .

Drew Kaza, Executive Vice President, ODEON and UCI Digital Development, said, "We've conducted extensive audience research about the digital experience and made a commitment to cinemagoers to provide state-of-the-art technologies. REAL D's groundbreaking 3D systems will offer ODEON and UCI audiences a truly unique cinematic experience."

Joseph Peixoto, President, REAL D Worldwide Cinema, said, "We are thrilled to be working with ODEON and UCI to bring REAL D to so many new markets. REAL D remains the choice of exhibitors as the most advanced 3D cinema experience available, with our reach now expanded to over 60 exhibitors in 23 countries."

ABOUT ODEON and UCI
ODEON and UCI is the largest cinema operator in Europe, and the largest in the world outside the United States. In the UK alone it operates 111 cinemas, with 863 screens and 197,938 seats and accounts for nearly a third (31%) of all tickets sold in the UK. ODEON employs circa 6,250 employees, with head offices based in London and Manchester. ODEON and UCI is owned by leading private equity firm Terra Firma.

ABOUT REAL D
REAL D is the global leader in 3D, bringing the most advanced and enjoyable digital 3-D experience to cinemas worldwide. REAL D's next-generation technology, deployed across the world's largest 3D platform in 23 countries, provides a stunningly realistic viewing experience beyond the usual concepts of 3D cinema. The impact of 3D upon today's moviemaking has been compared to the advent of color film when once there was only black and white.

Beyond cinema, REAL D is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with thirty years of scientific development behind its systems. REAL D's mission-critical 3-D visualization technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. For more information, visit www.REALD.com.

PRESS CONTACT:
Lynda Dorf / Gina Lang
(310) 248-6105 / (310) 248-6109
ldorf@bwr-la.com / glang@bwr-la.com